BEHAVIOR DESIGN MASTERCLASS

Learn the practical skills developed by Stanford University’s Dr. BJ Fogg to
design systems to change behavior. Leave the class an expert in understanding how behavior works.

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What is behavior design?

a system of models (how to think) and methods (how to design), all of which are original, created by Dr. BJ Fogg of Stanford University.

When . . .

does a behavior happen?

Will . . .

people choose X or Y?

If . . .

X motivation then what?

Behaviors . . .

are not all the same

You will understand how behavior works.

 
Introducing a full-day Behavior Design Masterclass that includes Dr. Fogg’s original methods and models that will help you become an expert in understanding how behavior works and in knowing how to design systems to change behavior.

Learn how to make things simpler

(because simplicity changes behavior)

Learn how to prioritize target behaviors

(as well as product features)

Learn how to apply some of BJ’s original methods

(how to design)

Learn how to apply some of BJ’s original models

(how to think)

. . . and more

Leave as an expert in understanding how behavior works.

limited enrollment -- join us!

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