Leverage the Science of Behavior Change to get ahead in Business and in Life.

A weekend of behavior change workshops.

October 24-25, 2019 | New York
December 5-6th, 2019 | Las Vegas

Workshop #1: Learn the practical skills developed by Stanford University’s Dr. BJ Fogg to design systems to change behavior. Leave the class an expert in understanding how behavior works. 


Workshop #2: This workshop is ideal for Coaches, Consultants, Trainers OR anyone who wants to know how to create habits quickly and easily — for themselves, or for their clients. 

This workshop provides a foundational understanding of how behavior works.

Designing for Behavior Change Workshop

This workshop will deliver the practical behavior models (ways of understanding behavior) and methods (ways to design for behavior change) developed by BJ Fogg, Ph.D a Behavior Scientist at Stanford University that attendees will be able to apply immediately to diagnose behavioral challenges and design effective solutions.

Specifically, attendees will walk away knowing the 3 crucial elements that must be present for any behavior to occur, the 15 ways behaviors can change, and the 7 core methods of the Behavior Design system.

The workshop is non-traditional, highly interactive and, yes, fun. It is definitely not a lecture!

You’ll learn impactful skills that you can apply instantly and you will gain the confidence and skills to effectively design for behavior change in yourself and others through products, programs, and services that are aligned to how behavior actually works.

Key Takeaways:

How Behavior Works: Introduction to the Fogg Behavior Model

You will be able to clearly explain how behavior works as well as grasp the 10 common mistakes people make when designing for behavior change. Also included, the 3 things that must happen simultaneously for any behavior to occur.

15 Ways Behaviors Change

You will have a more complete and precise understanding of all the ways behaviors can change allowing you to design more robust behavior change interventions for yourself and others.

7 Core Methods of Behavior Design

You will get hands on experience applying the 7 core methods of Behavior Design. Whether you have a tricky behavior you are trying to solve for or a product that you are building, you will gain the practical skills you need to effectively solve for behavior change in a systematic and predictable way.

Behavior Design Super Powers

We will cover your super powers as a behavior designer. At the end of this workshop, you will have the tools you need to help yourself and others do the things they really want to do and live a full and meaningful life. With your super powers and the skills learned, you and the products, programs, and services you design can make a difference in the lives of those you are designing for.

Maximizing Motivation

After applying the 7 core methods, we will cover the techniques you can use to maximize the motivation for changing behavior. You will walk away with ground breaking insights into the motivations for why we do what we do and how we can leverage that system to better surf our motivation waves.

Tiny Habits® Workshop

Created by Dr. BJ Fogg, Director, Behavior Design Lab at Stanford University — the Tiny Habits® method makes habit-creation easy, sustainable and approachable.

So, whether you want to develop more robust routines, lose weight, be better at budgeting, get fit, be more productive at work and at home, [insert your desired behavior here]… Or you want to help your clients change their habits with more success…

You’re in the right place.

You will walk out of the Tiny Habits Workshop with an actionable plan to create new habits in your life without having to rely on willpower.

Join Linda for this half-day Tiny Habits ® workshop, you will gain skills that can be immediately implemented in your work to create habits that are effective and sustainable using the Tiny Habits Method.

“Andrew come in to facilitate the Behavior Design Workshop on two occasions. The feedback from both has been overwhelmingly positive, but what really stands out are the comments from people who shared that the workshops were helpful in their professional and personal lives.

When people tell you that a workshop will help them at work & at home, you know it’s been a success!”

Brian Hirschfeld

Corporate Continuous Improvement Manager, The Gem Group

More about Linda and Andrew:

Linda Fogg-Phillips, M.S.

As a mother of 8 children, she knows how to design systems that work (and how to get her kids to do what they need to do – a real-life behavior change lab 😉 ). Linda’s expertise includes behavior change in the world of health and wellness, and she has been leading the Tiny Habits® Academy since 2012.

Andrew Zimmermann

After graduating with a degree in Biology (with an emphasis on performance and psychology) and research experience in the school of medicine and Persuasive technology Lab, Andrew began to consult with companies helping them understand the behavioral drivers of their clients and build behavior modification and behavior change programs at scale including work with Nike, Genentech, AstraZeneca, and Becton Dickinson.

Currently, Andrew gives keynote presentations and conducts workshops on the application of behavioral psychology to industry challenges (also known as “Behavior Design”).

Interested but not able to make the options above?

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