• What is behavior design?

    a system of models (how to think) and methods (how to design), all of which are original, created by

    Dr. BJ Fogg of Stanford University

    When . . .

    does a behavior happen?

    Will . . .

    people choose X or Y?

    If . . .

    X motivation then what?

    Behaviors . . .

    are not all the same

  • You will understand how behavior works.

    Introducing a full-day Behavior Design Masterclass that includes Dr. Fogg's original methods and models that will help you become an expert in understanding how behavior works and in knowing how to design systems to change behavior.

    Learn how to make things simpler

    (because simplicity changes behavior)

    Learn how to prioritize target behaviors

    (as well as product features)

    Learn how to apply some of BJ's original models

    (how to think)

    Learn how to apply some of BJ's original methods

    (how to design)

    . . . and more

  • you will become an expert.

    You will receive exclusive Behavior Design training materials that were authorized directly from Dr. BJ Fogg, the #1 Behavior Design expert in the world.


    With Dr. Fogg's authorization, Linda Fogg-Phillips, M.S. and David Ngo will guide you through a hands-on experience of learning how to design for behavior change. Some topics include:

    the Steps in Behavior Design

    Fogg Behavior Model

    Fogg Behavior Grid

    Focus Mapping

    (how to design)

    Lasting Change

    Core Motivators


    . . . and more

  • Leave as an expert in understanding how behavior works.

    limited enrollment -- join us!

  • Masterclass at a Glance

    Arrive & Check-into Class at 9:00AM

    Behavior Design Essentials

    Catered Lunch with Class

    Behavior Design Applied

  • The Details

    The masterclass is a paid training.

    Cost? TBD.

    You will become an expert in understanding how behavior works, and designing systems to change behavior.

    The course is capped at 12 people.

    A smaller group allows us to dive deeper together. This ensures a high-quality learning experience for you.


    Authorized Instructors & Materials

    Dr. Fogg rarely authorizes others to teach his original content. You'll be learning directly from his original material taught by two of his closely trained behavior designers.

    I've already read Dr. BJ Fogg's books and online content. Should I come?

    Yes, you should come. Unless you've attended

    Dr. BJ Fogg's 2-Day Behavior Bootcamp recently, most of the material that we teach cannot be found in books or online.

  • Meet Your Trainer

    David Ngo

    Co-author of the first public Behavior Design book with BJ Fogg, PhD

    David created and graduated with Stanford'1st Behavior Design major program with BJ Fogg, PhD, Carol Dweck, and Jeremey Bailenson.


    He's founded two Behavior Design consulting firms, working with large clients like NBCNews, UNICEF, Trinity Ventures to medium clients like Spotify, ClassPass, One Workplace to startups like Noom, YogaGlo, ThinkCERCA , and PauseNow (California's first mobile meditation center).


    David speaks to innovation audiences, like startup accelerators, design meetups, university staff, MBA programs.

  • leave as an expert in behavior design

    to innovate on your project.

    limited enrollment -- join us next time!

  • peek into class

  • Send a message.

    Don't want a class, but want something else like . . . a

    Keynote, consulting, workshop?


    Send a message.