BEHAVIOR DESIGN MASTERCLASS
Learn the practical skills developed by Stanford University’s Dr. BJ Fogg to
design systems to change behavior. Leave the class an expert in understanding how behavior works.
Want to stay updated?
You will understand how behavior works.
Introducing a full-day Behavior Design Masterclass that includes Dr. Fogg’s original methods and models that will help you become an expert in understanding how behavior works and in knowing how to design systems to change behavior.
Learn how to make things simpler
(because simplicity changes behavior)
Learn how to prioritize target behaviors
(as well as product features)
Learn how to apply some of BJ’s original methods
(how to design)
Learn how to apply some of BJ’s original models
(how to think)
. . . and more