• What is behavior design?

    a system of models (how to think) and methods (how to design), all of which are original, created by

    Dr. BJ Fogg of Stanford University

    When . . .

    does a behavior happen?

    Will . . .

    people choose X or Y?

    If . . .

    X motivation then what?

    Behaviors . . .

    are not all the same

  • You will understand how behavior works.

    Introducing a full-day Behavior Design Masterclass that includes Dr. Fogg's original methods and models that will help you become an expert in understanding how behavior works and in knowing how to design systems to change behavior.

    Learn how to make things simpler

    (because simplicity changes behavior)

    Learn how to prioritize target behaviors

    (as well as product features)

    Learn how to apply some of BJ's original models

    (how to think)

    Learn how to apply some of BJ's original methods

    (how to design)

    . . . and more

  • you will become an expert.

    You will receive exclusive Behavior Design training materials that were authorized directly from Dr. BJ Fogg, the #1 Behavior Design expert in the world.


    With Dr. Fogg's authorization, Linda Fogg-Phillips, M.S. and David Ngo will guide you through a hands-on experience of learning how to design for behavior change. Some topics include:

    the Steps in Behavior Design

    Fogg Behavior Model

    Fogg Behavior Grid

    Focus Mapping

    (how to design)

    Lasting Change

    Core Motivators


    . . . and more

  • Leave as an expert in understanding how behavior works.

    limited enrollment -- join us!

  • Masterclass at a Glance

    Arrive & Check-into Class at 9:00AM

    Behavior Design Essentials

    Catered Lunch with Class

    Behavior Design Applied

  • The Details

    The masterclass is $750.

    You will becom an expert in understanding how behavior works, and designing systems to change behavior.

    The course is capped at 12 people.

    A smaller group allows us to dive deeper together. This ensures a high-quality learning experience for you.


    Authorized Instructors & Materials

    Dr. Fogg rarely authorizes others to teach his original content. You'll be learning directly from his original material taught by two of his closely trained behavior designers.

    I've already read Dr. BJ Fogg's books and online content. Should I come?

    Yes, you should come. Unless you've attended

    Dr. BJ Fogg's 2-Day Behavior Bootcamp recently, most of the material that we teach cannot be found in books or online.

  • Meet Your instructors

    Linda Fogg-Phillips, M.S.

    Director of Tiny Habits Academy

    Helping thousands of people build habits, Linda directs the Tiny Habits Academy. When Facebook first started, they retained Linda for her expertise on online parent-children behavior change.

    David Ngo

    Founder of Behavior Delta

    At Behavior Delta, David leads a team powered in UI/UX design, marketing, and neuroscience. By the end of 2017, bDelta projects to impact 407,000+ people with their behavior design services for startups in sustainability, addictions, chronic kidney disease, and mindfulness.


    Separately, David and Dr. BJ Fogg are working on a book together on Behavior Design that will be published this year.

  • leave as an expert in designing systems to change behavior.

    limited enrollment -- join us next time!

  • Contact Us

    Can't make it to Las Vegas?

    Want us to do an on-site instead?

    Something else?

    Let us know.